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  • Mon-Fri:   8AM - 5PM
  • Saturday:        9AM - 1PM
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m.datafog.com

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(920) 395-5370

About Datafog Applications


m.datafog.com(920) 395-5370
View John Andrews's profile on LinkedIn

About Us

After a 25+ years professional career in providing enterprise marketing and IT solutions in the corporate IT world, I have brought my experience to provide services for the local business owner. As a local independent developer in Sheboygan, WI, I work one on one with clients to identify their needs and deploy reasonably priced digital marketing solutions. With a focus on mobile presence via mobile websites, mobile apps and social media, I can help bring your marketing strategy and deployment to the next level. Whether you simply need more foot traffic and leads for your brick and mortar store or want to begin selling online with an eCommerce site, I can help.

Everyone is going Mobile! So are we.

As people continue to get 'unchained' from their desktops by migrating to mobile tablets, smartphones and other mobile devices, there is a growing necessity for business owners and marketers to meet user expectations. Most websites display poorly on mobile devices and lack the functionality users expect. As a result, our business focus has moved towards being 'mobile first' in design, functionality and how our client's offerings are presented.

Small Business Focused Digital Marketing Solutions.

For many small businesses it is sometimes difficult to navigate through salesman’s hype on what the internet can do for you. If needed, I will help you understand the basics and why you need to engage with the internet on at least a basic marketing level. Not having your business represented well on the internet and on mobile devices is like having an unlisted phone number!

Entrepreneurial Passion

datafog.com was built by its founders on the entrepreneurial spirit that has driven them for years, beginning during the dot com boom in the late 1990s. After years in the corporate world, that kind of working passion was a welcome change and has been the driving force that has been behind our company's evolution.

Keeping up with Evolving Strategies

Whether you have an existing website or are deploying a new presence, keeping current with the latest beneficial technologies is challenging at minimum. As the convergence of digital media with the explosion of social and mobile networks continue, marketers need to continually adapt their competencies and strategies to leverage the emerging technologies.

Its About the People

To address this challenge, we at datafog.com has an established network of resources in the ‘competency cloud’ of partnered and freelance talent that has evolved in the past decade. In the globally outsourced world, we have chosen to develop known relationships , primarily in the US. Cost is always a concern, but not a priority compared to delivered value and ROI. Identifying and deploying the best resources available is one of our core copetencies.

In Plain Words, Focused and Agile

We are a small group of professionals that have been involved in marketing, data, technology and the internet for many years working from hands on in the trenches to managing large teams and multi-million dollar projects. Having chosen to focus on small businesses and a relatively limited number of clients enables us to build customer relationships not just invoices. We prefer to engage with customers that are looking for ROI driven results in a entreprenurial structure. We are agile and can develop programs rapidly.

eCommerce Experience

In 2011, I was approached by a local farm implement dealer to sell snow blowers online. With my corporate experience in various facets of deploying eCommerce properties, I took on the project. Although it is a competitive market, we managed to compete with Home Depot and other large online retailers to generate twice the sales achieved in the brick & mortar store! Through comprehensive analytics to manage marketing ad spend, shipping costs and price points, the eCommerce site created substantial incremental profits. Let me show you how!

eCommerce - Selling Online.

You may end up asking yourself why you aren’t selling online! With recent tough economic times and global competition, many brick & mortar retailers are challenged to maintain revenues, no less grow them. If you're losing customers to internet based competition or simply want to open a new channel for incremental sales, selling online may be the solution. Even though selling online can be challenging, it may not be as expensive or difficult as you might expect.

Development Process

Typical Project Development Process

  1. Understanding Your Business
  2. Accessing Your Needs & Goals
  3. Education
  4. Cooperative Engagement Plan
  5. Project Down Payment
  6. Site Mock-up or Prototype
  7. Project Plan
  8. Web Project Lifecycle thru Q/A
  9. Final Payment & Launch
  10. 1 month Site Adjustments/Updates
  11. 3 months Traffic Monitor/Reporting
  12. Optional - Maintainence Agreement
  13. Optional - SEO Agreement

At Datafog, we have built a focus on small businesses.   Having less resources and expertise available than a large enterprise, small businessess find themselves struggling to enable an effective online strategy.  Since high speed internet access has become almost ubiquitous and consumers have engaged in utilizing online search resources, many small business simply don't 'exist' to a large majority of product seeking consumers.  The internet is the new phone book or  'yellow pages'.  'Just Google it'.

To learn more, please explore our site and contact us for more information on how we can help you grow your business with online marketing strategies.

About Mobile Sites & Apps

Smart phones and tablets are everywhere!

We just can’t put them down! We feel lost without them and will drive miles if we leave them behind. We take them everywhere and do much more than make phone calls with them. Yes, our phones and tablets are as mobile as we are and they seem to get smarter with each passing year.

Over the last few years smart phone usage has increased dramatically. And why not? 4G (generation) technology and improved phone functionality have made web browsing from our phones much easier and faster.

They are searching for you

Whether you know it or not, potential customers are using their phones to search for local businesses like yours. How can you enhance their mobile web browsing experience and turn them into your customers? The simple answer is, think like your customers. Think about them out and about, running errands, stopping for a bite to eat, waiting to pick up a child from football practice, or stuck in traffic. Are they picking up their phone to search for you? And if they do, what do they find?

If they land on your full, desktop website where they must scroll up and down, pinch to zoom in and out, and navigate through way too much information, they may leave your site and go to a competitor who has made their site easy to use on a mobile phone. You have one chance to make a first impression. A mobile optimized site will help you make a good one. It will tell the user you care about their mobile web experience and have taken the time to make it the best it can be for them. They will appreciate you!

It’s not important if you use your smart phone to search the web – it’s only important if your customers or potential customers are. You want to make it as easy as possible for them to find you, call you, and do business with you.

What exactly is a mobile website?

A mobile website is not the same as your desktop website squeezed into the size of your smart phone screen. A user-friendly mobile site must be designed specifically for the small screen.

It's important to keep the mobile site concise and to the point, featuring your most important information. Mobile users won’t read all the information from your desktop site while searching from their phones anyway. Give them only a few links and make those links large and easy to tap.

Why are mobile sites important for users?

A website designed for a mobile device will provide the user with “fat-finger-friendly” links and tap-to-call buttons, eliminating the need to manually dial the phone number of the businesses they wish to call. It also will load faster and use less of their monthly bandwidth limits.

Users will soon become accustomed to mobile-optimized websites and they will know immediately when they land on a non-mobile site, making it even more important for business owners to provide them with the best experience possible. If they don’t, users will find someone who does.

Mobile is not a fad

It seems web history is repeating itself. In the early days of the web, it was acceptable to have an amateur-looking website. Now, people simply expect a website to function properly and look professional. If it doesn’t, they will find one that does.

In comes mobile! A year or two ago, it was cool to simply have your desktop website show up on a smart phone. Now, user expectations are higher. It's time to improve your mobile site's usability and load time.

Things are only going to get worse – or better, depending on your perspective. Mobile sites will become the norm as business owners get on board with this new technology. No longer will users accept the full, desktop website on their smart phone, just as they no longer accept the out-of-date, amateur site on their desktop computer.

Mobile-optimized sites should:

»» Focus on the most important information about your business »» Highlight the most important actions users should take »» Cut content and images »» Enlarge buttons & links to accommodate "fat fingers" »» Download quickly and use less bandwidth »» Provide a link to your full website

Be among the first in your market

While mobile is still new, why not get a jump on your competition and be one of the first in your market to put out the welcome mat on your customer’s smart phone? You might be surprised how many stop by to say hello!

SEO & Analytics

What is SEO?

Search Engine Optimization means that your site will be analyzed and then improved to make it possible for Search Engines to index and rank it. This enables more consumers to find your website and  your business when they are searching for your products or services.

search_enginesOur SEO Services

  • Organic/Natural SEO
  • Search Engine Submission
  • Optimization Strategies
  • PPC Management
  • Link Management
  • Search Engine Marketing

The SEO CycleSEO_cycle

SEO is an iterative process.  As we learn what works well through analysis, we continual adjust the website content, content structure and optimize linking.  Because we can measure ROI, you can allocate marketing expense as you see the incremental revenues develop.

Things to Consider:

  • Getting your site to rank well takes 6-9 months minimum.
  • The more relevant content on your site, the better your site will inherintly rank.
  • Even with a high level of content, your site won't rank will if designed and structured poorly
  • Once your site is ranking well, you still need to iteratively analyze, revised and update your site to maintain good ranking.
  • Obtaining inbound links from trusted directories in you particular vertical business is extremely important to drive traffic to your website.

Phone Us

(920) 452-1811
If using a phone or phone capable device click button above to dial.

To call from another mobile phone, use the QR Code below.
· (920) 452-1811 ·

Phone Us

(920) 395-5370
If using a phone or phone capable device click button above to dial.

To call from another mobile phone, use the QR Code below.
· (920) 395-5370 ·